Live T-shirts
personal project
With the arrival of the pandemic, days weren't easy. Some people fought outside their homes and some fought to stay inside.
At home, Instagram's Lives were a great help entertaining everyone, with many artists and celebrities using their smartphone to talk, sing or help the cause.
But the message didn't always get through the way it was supposed to because smartphone's front camera ended up flipping the image while going Live.
Live T-Shirts is a collection of flipped t-shirts that can be read during Instagram's Lives, with messages that help prevent the spread of coronavirus.
The t-shirts were sold online and all the profit donated to healthcare funds.
A great way to help hospital and save lives.
copywriter
Nuno Coelho
art director + illustrator
Tomás Toste